The poster is a pretty obvious concept, but I would like to explain my thoughts behind the logo. I really wanted to emphasize holistic living and a sense of nativeness. When you look at the logo, you will find mountains, trees, rocks, and even a flower. Perhaps some people will say that they see water or tree bark as well. If you look closely, you will notice that the strokes seem like they were hand-drawn with a sense of care. The font has circular, thick, playful letters that pair excellently with the mark. This logo will look great in any size or any color. It is memorable, simple, distinct, and relevant, with a depth of meaning.